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For the artist, producing art is generally much more interesting than selling it.

“A craftsperson's very work is the antithesis of mass production and mass marketing which have become synonymous with business today,” writes Michael Scott in his book The Crafts Business Encyclopedia (Harcourt Brace Jovanovich, 1977).

The simple truth, however, is that sales are an indication of whether art work is created as a simple hobby or as a professional business. Whether you knit, quilt, sculpt or draw, the holiday season offers a unique opportunity to capitalize on the increase in consumer shopping. Develop sales for unique arts and crafts by creating a marketing plan specifically for gift-giving seasons.

Plan an Art Studio Event

An arts and crafts studio can be both a work space and a show space. Visitors generally love an opportunity to see where hand-crafted items are actually made and to take a glimpse into the process. Lease a small workspace that allows you to showcase creative works. Alternatively, set up a space – such as an extra room – as a permanent or temporary display for works. Make refreshments and seating available to potential customers invited for special show times. Be prepared to provide a question and answer presentation about your work process.

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