Carrefour Marketing

That’s the concept behind le marathon de l’emploi in the Lanaudiere region of Quebec northeast of Montreal, where each year hundreds of marathoniens visit employers big and small during a one-day event in October in search of job openings. This effort to connect employers and potential employees is a collective initiative, one not based solely on individual action. “Parce qu’ensemble, ça marche! (Because together this works!)” reads the event’s slogan.

Job Search Website

To that end, when marathoniens in groups of four begin their day of visiting employers, they carry no CVs or thoughts that the job openings they uncover will necessarily be for them. They simply compile the information about the jobs, understanding that the data will be turned over to the marathon’s administration at the end of the day. The following day, the job openings get posted on an Internet website where the participants can scour the full list and apply for jobs they think they are qualified for.

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