Customized Internet Marketing Solution

After the "Research Phase" is complete the questions about what the product is and who the customer is should, at least to a degree, should be answered. Now is the time to build the strategies that will attract the Most Desired Customer (MDC)

First, a refresher from "The Five Phases" article, the MDC is the person that will buy the product, click the link, provide the email address, or perform the action is defined by desired response outlined in the research phase.

Identifying What the MDC is Looking For

The first thing to find out is how the MDC will locate the product. Some of this was done in the research phase with the key word research and the examination of competitor sites for how traffic is brought in. That research was focused on what brings the user to the site. What must now be examined is why they are searching.

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