Formulated Marketing

The 98-year-old, indoor West Side Market should be gone by now. Located at W. 25th Street and Lorain Avenue in the Ohio City neighborhood, its identifiable clock tower doesn't work; it has a 44-foot-high vaulted ceiling; poor lighting; outdated plumbing; crammed parking; dingy bathrooms and no proper place to eat take-out - plus it's closed Sundays. But, thankfully, life at the iconic market is reminiscent of older European food emporiums that won't embrace the sterile, large supermarket-style of shopping.

No wonder the The Food Network Magazine (September 2010) named it America's "Best Food Lovers' Market." Its heart beats on due to 100 family-run businesses and the one-million-plus visitors who pass through its swinging doors. Put away the cell phone, abandon those tweets, experience the buzz and navigate aisles with the free Merchant Directory in hand guaranteed to stimulate taste buds. Don't leave Cleveland without a visit. And arrive hungry!

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