Market Driven

Torn and tattered. Dark blue, light blue. Black, white, skinny, straight, flare or boot. Regardless of the style or the fit, everybody owns at least one pair of blue jeans. Clothing stores are enjoying or possibly creating a new love affair with denim and using all kinds of advertising to reach consumers.

Denim Days

According to Blue Jeans History at Ideafinder.com, Jacob Davis was the first person to actually patent denim way back in 1873 with half of the patent assigned to Levi Strauss. Some other interesting historical fun facts about blue jeans and denim:

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