Marketing Mix Pepsi

PepsiCo International generated US$13 billion, which represents 37% of the firm's total revenues in 2006. Snack and beverage sales from Canada and the United States accounted for the remainder of PepsiCo's overall revenues.

In contrast, 72% of Coca-Cola's global beverages are sold outside North America.

PepsiCo International Brands

PepsiCo International makes salty and sweet snack brands including Lay’s, Walkers, Cheetos, Doritos, Ruffles, Gamesa and Sabritas. PepsiCo also markets Quaker brand snacks.

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